Mobile marketing + lawyers = #4Law
When I began my research to find a way for lawyers to enter the world of mobile marketing, I was stymied. There just seemed to be no way to connect lawyers to consumers (and their cell phones). After several years of research and reaching out to some of the best marketing minds and companies in the country, I was fortunate to come across the concept of abbreviated dialing codes [ADCs].
Then the real work began... Connecting with individual wireless carriers to provision an ADC proved to be a very difficult task. But with the help of my incredible staff and some extremely helpful people at Verizon Wireless, AT&T and SPRINT, in the Spring of 2010, we were able to activate #4LAW [#4529] on these wireless carrier networks which connected consumers across their country via their cell phones with lawyers and law firms across the country.
In the summer of 2010, we began the process of contacting lawyers across the country to sell exclusive territorial licenses for the shared use of #4LAW. Our goal is to brand this concept and ADC, so that whenever any cell phone user needs a lawyer, all they have to do is dial #4LAW to connect to a lawyer in their area.
More to come!
